Custora, the customer analytics platform for brands has been acquired by Seattle-based Amperity, the AI-powered customer management platform. Terms of the transaction were not disclosed. “We have a similar mission at Custora – to help brands improve customer relationships through a deep understanding of who they are and how to connect with them as individuals. In working with Amperity over the past couple of years, we immediately recognized their capability to rapidly and accurately deliver the elusive customer 360. We couldn’t be more excited to join forces,” remarked Corey Pierson, CEO and cofounder of Custora.
We have a similar mission at Custora – to help brands improve customer relationships through a deep understanding of who they are and how to connect with them as individuals. In working with Amperity over the past couple of years, we immediately recognized their capability to rapidly and accurately deliver the elusive customer 360. We couldn’t be more excited to join forces – Corey Pierson
Founded in by Pierson and Jon Pospischil in 2011, Custora had raised a total of $20.3M in reported equity funding over four rounds. The company’s backers include Y Combinator, SV Angel, General Catalyst, Foundation Capital, Greycroft, Founder Collective, Paul Buchheit, Acequia Capital (Acecap), Valhalla Partners, Third Kind Venture Capital, Sam Altman, Fritz Lanman, Hank Vigil, Varsha Rao, and Kartik Hosanagar. As a part of the acquisition, Custora will rebrand and the team will become a part of Amperity’s staff.
“After seeing so many of our customers achieve something they never thought possible — connecting all their data to a complete, accurate, and up-to-date 360 — it became clear that in order to truly achieve our mission, we needed to expand our aperture to give brands more insight on their customers. This partnership represents a major milestone in Amperity’s growth, allowing us to accelerate value for our customers and deliver the comprehensive end-to-end platform they need,” said Kabir Shahani, CEO and cofounder of Amperity.
After seeing so many of our customers achieve something they never thought possible — connecting all their data to a complete, accurate, and up-to-date 360 — it became clear that in order to truly achieve our mission, we needed to expand our aperture to give brands more insight on their customers. This partnership represents a major milestone in Amperity’s growth, allowing us to accelerate value for our customers and deliver the comprehensive end-to-end platform they need – Kabir Shahani
