The Softbank-fueled acquisition spree continues…
This time around, Conductor, a digital marketing platform focused on search engine optimization, has been scooped up by coworking giant WeWork. Terms of the transaction were not disclosed. “Conductor joining WeWork is a validation of everything we’ve all been working towards — showing businesses how to use their power to help customers solve problems, make decisions, and find solutions,” remarked Scott Besmernik, cofounder and CEO of Conductor. Conductor will continue to operate as an independent brand with Bermernik remaining at the helm.
Founded by Jeremy Duboys and Seth Besmertnik in 2005, Conductor had raised a total of $59.6M in equity funding over five funding rounds and its backers include Matrix Partners, FirstMark, Investor Growth Capital Limited, Catalyst Investors, Blue Cloud Ventures, and Amish Jani.
This transaction marks the third NYC acquisition in the last six months by WeWork. The company previously acquired coding academy Flatiron School in October and community events platform Meetup last November.