Booker, the cloud-based management platform for spas and salons, is being acquired by MINDBODY, the technology platform for the wellness industry, for $150M in cash. “MINDBODY and Booker have long shared a common purpose: delivering a platform that empowers wellness and beauty professionals to run and grow their businesses,” said Josh McCarter, Booker CEO. “By joining forces, we can deliver the game-changing technologies the wellness industry has been waiting for, and accelerate growth for our customers.” The transaction is expected to close in the second quarter of this year. No word on whether Booker will continue to operate under its own brand or if it will be engulfed into publicly-traded MINDBODY, which IPO’d in 2015.
Founded by McCarter and Daniel Lizio-Katzen in 2010, Booker had raised a total of $77M in reported funding across three funding rounds. Investors in the company include Bain Capital Ventures, Grotech Ventures, Revolution, TDF Ventures, Jump Capital, Signal Peak Ventures, First Data Corporation, Medina Capital, Vital Venture Capital, and Jubilee Investments.