Reports state that online gambling is going to go over USD 60 billion until the year 2020. The expansion of this industry is happening at a much faster pace than what anyone anticipated. Different trends are expected until 2020. Some are emerging while others have been around for a long time. The growth of this market is all about the trends that are mentioned in the following paragraphs.
Online Women Gamblers Growth
Until 2015 the online gambling world was dominated by men. This is changing right now. In 2015 we saw that the female online gamblers made up 40% of the US players and almost 50% of the mail players. Different studies highlighted that women prefer private gambling to the land based casino option. Women tend to use personal electronic devices in order to play with increased confidence and avoid male player intimidation.
The women that are under 35 are always more active than those over 35. Online casinos are now encouraging the women gamblers. We see this happening in Germany right now. There are explicit deals that are offered for the women casino players and various extra games that are created while thinking about what the woman gamblers will enjoy playing. The very first online casino that only welcomes women players was Cameo Casino, opened in 2015. Until 2020 we expect to see more of these practices and new special women centric casinos.
Debit And Credit Card Penetration Increases
In online gambling the biggest possible challenge is connected to the legal issues associated with having to deal with laws in different countries. Several countries are going to allow the existence of the land based establishments since this promotes tourism. At the same time, the countries can be incredibly strict when referring to online gambling. Countries that should be considered are Japan, Norway, Portugal and South Korea. It is practically impossible to ban online gambling since accessing foreign sites with proxies is really simple. International debit and credit cards can easily be used to make the necessary deposits.
Developing new laws and a better way to deal with the cards is a necessity for the online casinos. While governments will rarely ban a site since there are many legal consequences, this does not mean that some changes will not happen.
Consumer Gambling Habit Changes
When analyzing the online gambling market it is easy to realize that there is a clear evolution in consumer behavior evolution. Gambling applications and social gambling are increasing in popularity. These two are factors that are going to easily promote gambling market growth till 2020. The vendors are basically taking full advantage of how the internet is now usable on various different possible devices. Mobile device adaption is increasing and innovative gambling games are appearing to create a social experience. Social gambling is constantly gaining new players. That is mainly because of the desire to compete with their friends. At the same time, gaming can offer the possibility to interact and socialize through the games.
Free to play social gaming is also something that has an influence on the gambling market all around the world. It will increase market growth. Revenue may not be directly generated but virtual good sales can be so much more than what many expect. A combination of online gambling and online social gaming is expected to develop, one way or another.
Eliminating Cash And Using Alternative Options
Virtual money is basically utilized in online gambling these days. That will reduce the risks and burdens associated with cash carrying. The number of payment options that are available at the moment is so much higher than what was initially the case. Virtual currencies are preferred by the online casinos since this makes gaming faster for the players. Gaming speed has always been listed as an important advantage for the online gamblers. This should keep increasing so that the casinos can offer what potential gamblers want to see.
Online gambling is completely scalable. Based on how the monetary industry evolves, there will be new changes that are going to be made. There are already some casinos that solely accept crypto currencies like Bitcoin while others that are more established are accepting Bitcoin together with credit cards. Numerous technical challenges are going to appear because of this but if the gamblers are interested in new options, casino technology will be developed to meet the demands.
Marketing Strategy Changes
The one most common of the marketing techniques used these days to attract the potentially interested gamblers is direct mailing. Vendors though do now use mobile applications in order to directly tap into the online and mobile market.
Vendor challenges are numerous. One of them is to reach a customer through the mobile device or through social media interaction. Casinos will want to do this in a way that is non-intrusive and highly personalized. Many mobile users these days are millennials. They do not like advertising and simply skip ads. Marketers have to adapt and offer content that is highly entertaining and informative. This is necessary for the online gambling world in order to attract brand new customers till the year 2020.
The main focus is now put on interaction. Marketing campaigns for online casinos are more complex than ever. They take advantage of all the latest trends and do directly interact with players. Social media and the mobile platforms offer exactly what is necessary for so many to find needed information. The online casinos are going to keep gathering data through the mobile gadgets and through social channels to keep improving towards the needs of the players.
Conclusions
The online gambling market is going to keep growing until the year 2020. There is absolutely no doubt that this is the case. Till then we will see all the trends that we highlighted, together with many others. It is really important to adapt in this industry and this is definitely what we are going to see. Various other online casinos are going to improve services and others will be launched.
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