Today, I take a look at the 15 largest AdTech startup funding rounds in NYC history using some data from our friends at Crunchbase. In addition to dollar amount of the round, I have included industry focal point, round type, year of funding investors in the round, and total capital raised to further the analysis. This list only contains venture financings and does not include private equity and debt rounds.
CLICK HERE TO SEE THE 15 LARGEST NYC ADTECH STARTUP FUNDING ROUNDS OF ALL TIME
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15. Foursquare $35,000,000
Round: Series D
Year of Funding: 2013
Focus: Advertising Platforms, Apps, Big Data, Guides, Location Based Services, Mobile, Private Social Networking
Investors in the Round:
Lead – DFJ Growth, Smallcap World Fund
Total Capital raised:
$166.35M
15. Yieldbot $35,000,000
Round: Series C
Year of Funding: 2016
Focus: Advertising, Advertising Platforms, Analytics, Publishing, Real Time
Investors in the Round:
Lead – Staley Capital, Converge Venture Partners
Total Capital raised:
$63.4M
15. AdKeeper $35,000,000
Round: Series B
Year of Funding: 2011
Focus: Advertising, Online Auctions, Shopping
Investors in the Round:
Lead – Oak Investment Partners, True Ventures, First Round, Spark Capital, DCM Ventures
Total Capital raised:
$43M
14. Tremor Video $37,000,000
Round: Venture
Year of Funding: 2011
Focus: Advertising, Digital Media, Marketing
Investors in the Round:
Lead – W Capital Partners
Total Capital raised:
$116.4M
13. Sprinklr $40,000,000
Round: Series D
Year of Funding: 2014
Focus: Advertising, Analytics, Blogging Platforms, Enterprise Software, Social CRM, Social Media, Social Media Management, Social Media Marketing
Investors in the Round:
Lead – ICONIQ Capital, Battery Ventures, Intel Capital
Total Capital raised:
$228.5M
13. Tremor Video $40,000,000
Round: Series D
Year of Funding: 2010
Focus: Advertising, Digital Media, Marketing
Investors in the Round:
Lead – DFJ Growth, Masthead Venture Partners, Canaan Partners, European Founders Fund, Meritech Capital Partners, Sapphire Ventures, Triangle Peak Partners, Draper Fisher Jurvetson (DFJ)
Total Capital raised:
$116.4M
13. Undertone $40,000,000
Round: Series A
Year of Funding: 2008
Focus: Advertising, Digital Media, Mobile, Video
Investors in the Round:
Lead – JMI Equity
Total Capital raised:
$40M
13. Ensequence $40,000,000
Round: Series C
Year of Funding: 2007
Focus: Advertising, Media and Entertainment, TV Production
Investors in the Round:
Total Capital raised:
$123M
12. NewsCred $42,000,000
Round: Series D
Year of Funding: 2015
Focus: Advertising, Content Marketing, Digital Marketing, Publishing
Investors in the Round:
Lead – FTV Capital, Mayfield Fund, FirstMark Capital, Advancit Capital, InterWest Partners
Total Capital raised:
$87M
11. xAd $42,500,000
Round: Series E
Year of Funding: 2016
Focus: Advertising, Marketing, Mobile, Mobile Apps
Investors in the Round:
Lead – Eminence Capital LLC, Emergence Capital Partners, IVP (Institutional Venture Partners), W Capital Partners
Total Capital raised:
$116.5M
10. Foursquare $45,000,000
Round: Series E
Year of Funding: 2016
Focus: Advertising Platforms, Apps, Big Data, Guides, Location Based Services, Mobile, Private Social Networking
Investors in the Round:
Lead – Union Square Ventures, Spark Capital, Morgan Stanley, C4 Ventures, DFJ Growth, Andreessen Horowitz
Total Capital raised:
$166.35M
10. Right Media $45,000,000
Round: Series B
Year of Funding: 2006
Focus: Advertising, Digital Media, Marketplace
Investors in the Round:
Lead – Yahoo!
Total Capital raised:
$52.5M
10. TouchTunes Interactive Networks $45,000,000
Round: Venture
Year of Funding: 2011
Focus: Advertising, Hardware, Music, Software
Investors in the Round:
VantagePoint Capital Partners, 3i Group
Total Capital raised:
$45M
9. Sprinklr $46,000,000
Round: Series E
Year of Funding: 2015
Focus: Advertising, Analytics, Blogging Platforms, Enterprise Software, Social CRM, Social Media, Social Media Management, Social Media Marketing
Investors in the Round:
Lead – Battery Ventures, Lead – Intel Capital, Lead – ICONIQ Capital
Total Capital raised:
$228.5M
8. Foursquare $50,000,000
Round: Series C
Year of Funding: 2011
Focus: Advertising Platforms, Apps, Big Data, Guides, Location Based Services, Mobile, Private Social Networking
Investors in the Round:
Lead – Andreessen Horowitz, Spark Capital, CrunchFund, Union Square Ventures, Oreilly AlphaTech Ventures
Total Capital raised:
$166.35M
8. AppNexus $50,000,000
Round: Series C
Year of Funding: 2010
Focus: Advertising, Internet, Service Industry
Investors in the Round:
First Round, Microsoft, Venrock
Total Capital raised:
$321.47M
8. Moat $50,000,000
Round: Series C
Year of Funding: 2016
Focus: Advertising, Marketing, Marketplace, Search Engine
Investors in the Round:
Lead – Insight Venture Partners
Total Capital raised:
$67.5M
8. xAd $50,000,000
Round: Series D
Year of Funding: 2014
Focus: Advertising, Marketing, Mobile, Mobile Apps
Investors in the Round:
Lead – IVP (Institutional Venture Partners), Silicon Valley Bank, Emergence Capital Partners, SoftBank Capital
Total Capital raised:
$116.5M
7. Advertising.com $57,000,000
Round: Venture
Year of Funding: 2000
Focus: Advertising, Internet, Marketing
Investors in the Round:
Lead – Reuters, New Enterprise Associates, Wacom Technology Corp., Access Technology Partners, Wheatley Partners, Blue Chip Venture Company, Credit Suisse First Boston, AOL
Total Capital raised:
$57M
6. Datran Media $60,000,000
Round: Series F
Year of Funding: 2005
Focus: Advertising, Email Marketing, Marketing
Investors in the Round:
Lead – VantagePoint Capital Partners
Total Capital raised:
$69.48M
6. AppNexus $60,000,000
Round: Series E
Year of Funding: 2014
Focus: Advertising, Internet, Service Industry
Total Capital raised:
$321.47M
5. AppNexus $62,671,856
Round: Series F
Year of Funding: 2015
Focus: Advertising, Internet, Service Industry
Investors in the Round:
EquityZen (Investor)
Total Capital raised:
$321.47M
4. MediaMath $73,500,000
Round: Series C
Year of Funding: 2014
Focus: Advertising, Digital Media, Internet, Marketing
Investors in the Round:
Catalyst Investors, Spring Lake Equity Partners, Safeguard Scientifics, Observatory Capital
Total Capital raised:
$100M
3. AppNexus $75,000,000
Round: Series D
Year of Funding: 2013
Focus: Advertising, Internet, Service Industry
Investors in the Round:
Lead – TCV, Tribeca Venture Partners, Venrock
Total Capital raised:
$321.47M
2. Sprinklr $105,000,000
Round: Series F
Year of Funding: 2016
Focus: Advertising, Analytics, Blogging Platforms, Enterprise Software, Social CRM, Social Media, Social Media Management, Social Media Marketing
Investors in the Round:
Lead – Temasek Holdings, EDB Investments, Wellington Management
Total Capital raised:
$228.5M
1. Taboola $117,000,000
Round: Series E
Year of Funding: 2015
Focus: Advertising, Content, Content Discovery, Internet, Video
Investors in the Round:
Baidu, Marker, Yahoo! Japan, Groupe Arnault, Carlo de Benedetti, Advance Publications, Comcast Ventures, Bearing Capital
Total Capital raised:
$160M