You shouldn’t have to search your Youtube history, old Facebook messages, or even go back into old email accounts just to find a video you watched 5 years ago. You should have every notable video, article, and gif at your disposal at all times! Stop wasting time and enjoy the new inbox Lynx that helps you share and save lives links easier than ever. Along with these main features comes an entire discovery component where you can browse what others are sharing and see what’s trending.
Today, CEO Paul Canetti, takes us through his company, which will save you a lot of endless searching.
Tell us about the product or service.
Lynx was created to make the private sharing and receiving of links easier. We know most people don’t sit around scratching their heads about how link sharing could be easier, but think about it: an article is sent via email or SMS, 100 more emails or texts come in that day, link lost. Lynx can be your hub for inbound and outbound links.
How is it different?
The concept of inbox isn’t new, but just for links? People bookmark, save for later, open a million tabs, Pocket it, etc. but it’s not universal and there’s no social component to it. Lynx is made for easy person-to-person use whether the recipient is a Lynx user or not. In addition, Lynx can be 100% used without any friends, there’s an entire discovery portion of the app with trending news from over 200 top news sources to browse through and save for later.
What market are you attacking and how big is it?
The market is infinite. It is companies sharing industry news, families sharing vacation destination ideas, couples sharing new patio furniture links, friends sharing funny gifs and videos, it’s roommates sharing recipes and songs. The combinations are endless.
What is the business model?
Step one: increase user base. Step two: figure it out. With the right amount of users to be enticing to brands and media companies, imagine selling sponsored content space in the discovery portion of Lynx.
What inspired the business?
The business was inspired by our team’s own personal frustrations with sharing stuff. Spawned from an idea that A) sharing content should be visual (aka no more URL), and B) there are too many avenues and mediums to share/receive links, we married the two concepts and started on this journey.
What are the milestones that you plan to achieve within six months?
In the next six months, we want to grow and retain our user base. There are also a couple of key features we want to build so that the app really does everything that a user wants in order to make it into habitual use.
What is the one piece of business advice that you never got?
Something we learned the hard way is to not put too much pressure on launches. Especially in the start-up world, if you have one launch and it’s “the” launch that changes everything, then you’re a genius. But we’ve launched, relaunched, updated, and updated again – and we will continue to do so until we have the stickiest product.
If you could be put in touch with anyone in the New York community who would it be and why?
Meeting Jonah Peretti would be pretty cool.
Why did you launch in New York?
It’s the place to be! But we were already located here, so when in Rome.
What’s is your favorite restaurant in the city?
Pho Grand, Vietnamese in Chinatown.
