I work with business owners around the world who want to grow a lucrative practice of ideal clients. I’ve discovered that almost everyone I work with has the same problem: they are frustrated with people who approach them only to say that they are not ready to sign up yet.
In an effort to help their problem, I prepare and encourage my clients to become the “go to” person in their industry. By doing so, they will become the “go to” person to solve ideal clients’ problems.When you position yourself in this way, you attract clients who are ready to work with you before they make contact—rather than attracting people who are not ready to commit or invest.
The following are four methods to attract clients who are ready to work with you:
Pre-qualify prospects
Make sure that you are only doing consults or strategy sessions with people who you have pre-qualified to work with you. That way, you know if they are a good fit for you and if they are ready to take the next step and start working with you.
Create expert content
Writing for different websites did amazing things for my career, since it got me in front of an international audience. Think about the type of content that you can create on your blog or for websites that positions you as an expert, while teaching and informing people about the work you do.
Be an example for your ideal clients
I taught this in Attract Your Ideal Clients. When clients look at you they should see the result they want to get from working with you. You’ll want to be an example for them to follow.
Invest in yourself
If you want to attract clients who are ready to invest in themselves, then you need to invest in yourself. Make sure that you are getting coached yourself or work with a really good business consultant to help you grow your business and audience.
Never trust a coach without a coach.
Ryan James Lock is a business consultant, international coach, and blogger. He works with clients around the world and helps them grow their business, obtain more clients, and make more money. Additionally, blogs weekly on his personal website, and he teaches group programs.
Image credit: CC by Garry Knight
