Ok, do you need a logo, and you don’t have the budget to hire a design firm. What small to medium size business, or startup just starting out, does?
That’s where Tailor comes in, democratizing design through technology. Actually, through a powerful algorithm that analyzes your brand’s/company’s most important asset – its name – and determine the best structures and shapes to keep it memorable. Of course, there’s more to it than that and for the record, they do not use premade templates. With over 350,000 design options for every system input, Tailor is like having thousands of different designers at your disposal – and the one whose style fits you best rises to the top.
They tailor brands and did we mention that it’s $50 for a logo, business card and letterhead? And that you get to try it for free?
Founders Yali Saar, Tom Lahat and Nadav Shatz tell us how they’re creating the next generation branding agency.
Tell us about the service.
Tailor is creating the next generation branding agency – one that can design your entire brand, without any human interaction. By teaching a computer how to design everything from logos to physical and digital assets, we plan to democratize design and bring the benefits of a fully-fledged branding agency to SMB owners and consumers.
How is it different?
Our goal is not to replace professional design, but rather to supply an alternative for those who can’t afford it. Design solutions in the market are centered on crowdsourced approach, and they tend to remain expansive for most consumers. We are guided by a data driven approach that is ultimately the only way to supply high-quality, low cost, design for everyone. Our platform allows us to keep the process completely transparent, so no one has to pay before he or she finds the design he or she loves.
What market are you attacking and how big is it?
Our first target markets are micro-business owners, freelancers and seed-stage startups owners. Essentially, anyone who needs branding, but doesn’t have the resources to invest in designers and branding agencies, but can still spend about $150 a year on personal branding. This segment includes 80 Million entities.
What is the business model?
We sell design – and are monetizing branding as a consumer product. Our basic package (which includes a logo, business card and letterhead design) costs $50. Additional brand designs (everything from menus to iPhone screen savers) range from $5-$50.
What’s the strangest thing that the AI has been asked to design?
We don’t go over what people design in order to protect their privacy. However, I have heard about someone who asked Tailor to design a logo for a Sir-Mix-A-Lot song. Not sure how successful it was. Then again, not sure how successful was I at designing it. We might need to get some music lessons before any of us tries again.
What do you think of our logo and do you think the computer could have done a better job?
I like it. I’m an overall fan of typography-based logos, and I think that well crafted initials can have a memorable impact. I wouldn’t say Tailor could make something better, but definitely something different. There isn’t a replacement for having a designer on your team, but not everyone has that privilege. Anyway, I tried describing AlleyWatch for Tailor and here’s what it came up with.
What are the milestones that you plan to achieve within six months?
Our main focus is to create a better service for our end users and enhance our functionality. We plan to launch additional branded packages (restaurants, corporate, startup, etc.) with a lot of new design products. In addition, we’ll be working to process the information that Tailor received designing, and implement that to create more complex and interesting designs.
If you could be put in touch with one investor in the New York community who would it be and why?
Adam Rothenberg. Interests in Art+Design+Tech. We could be good friends.
Why did you launch in New York?
Williamsburg has turned into a bustling hub for designers in the past 10 years, so there isn’t really anywhere better to be working in our space. Whether quantified or not, design requires constant stimulation and inspirations, so being in the same environment as other designers and artists is important. When you combine that with the fact that NYC is a great tech hub that sprouted companies like Kickstarter, Foursquare and Etsy, and is filled with talent, it’s pretty clear why NYC is a great place to launch.
What’s your favorite fall destination in NYC?
Catching a last Subway Sets show before the winter.
