Pijon, Modalyst and Kid & Coe are part of this weeks special NYC edition of Chasing Unicorns.
What
Kid & Coe is travel platform dedicated to families only
Problem
When you think of a family vacation, a trip to Ibiza or Cancun on spring break doesn’t exactly come to mind. In reality, it’s hard for hotels and resorts to be parent and kid friendly at the same time. If you stay at a hotel catered to adults, you can expect your hellraising kids to suffer a serious case of ADD and hyperactivity. If you stay at a place catered more to kids, well you can forget about having any sexy time with the wifey
Family vacations are also a huge market and yet no one seems to have a lock on how to serve both families and kids
Problem Solved
Kid & Coe offers a selection of travel destinations strictly catered to families. They will set you up with a host property that is family friendly
Secret Sauce
The properties are highly curated and provides an awesome alternative to resorts and hotels. Really great branding. Buy-out potential from big travel companies like Expedia
Issues
It looks like most of the properties offered are expensive and meant for more affluent families. Needs to offer more affordable properties in order to capture a bigger market
Unicorn Rating
What
Modalyst is an online, wholesale marketplace where fashion designers can hook up with retailers
Problem
Imagine you are a brand new fashion designer with some swanky looking couture that’s looking to dress the right person. But there are literally thousands of boutiques and almost no way to reach them
Problem Solved
Modalyst is basically the middleman and matches those designers with stores who are more than eager to pad their inventory with the newest and trendiest designs
Secret Sauce
Modalyst levels the playing field by giving small, independent boutiques the same buying power as large department stores by creating the opportunity for boutiques to bulk buy alongside their other counterparts
Issues
The service might not be defensible in the long run because competitors can swoop in and create an equal or better service
Unicorn Rating
What
Pijon is not just a monthly care package for college students – it’s a box filled with love
Problem
College students are often ill-equipped to handle campus life and lack the resources to make sure their transition from home to dorm room is smooth and easy
Problem Solved
Pijon sends college students boxes filled with love and awesomeness to ensure they have the shit they need to survive college. The box comes with an assortment of goodies like healthy snacks all the way to deodorant
Secret Sauce
Mission driven. Incredible branding already in place
Issues
Might suffer from the same problem that BirchBox is facing right now: how to continue scaling while maintaining the freshness of the product
Unicorn Rating
